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Marketing 

The following information is to help Penn State partners market the Penn State Go mobile app as it aligns with its core mission and initiatives.

Penn State Go (mobile) app Marketing Guidelines

  • The app is spelled “Penn State Go”. The app is not PSU Go, GoPSU, or pennstatego. It is acceptable to say Penn State Go mobile app.
  • Direct users to mobile.psu.edu to download the app. This site provides links for both Google Play Store for Android users and Apple App Store for iOS users.
  • The app’s tagline (slogan) is: Connect & Discover Penn State.
  • A one-line description for the app is: The official all-in-one mobile app for Penn State. 
  • Penn State Go abides with Penn State brand book, visual identity guide, and administrative policies, including Penn State’s AD54: web page design policies.

Media Kit Download

Download the Penn State Go Media Kit which includes graphics, wordmarks, press releases and much more.